Central PA's LGBT News Source
GraphicSprings noted in a blog that Santa is the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. "But what if Father Christmas was rebranded for today?" the company asked.
A survey by GraphicSprings has found that 27% of respondents think Santa Claus should be rebranded as female or gender neutral.
Graphicsprings, a logo design company, polled thousands of people to get their take on the ideal Santa. What they found was a little surprising.
Nearly 11% thought Santa should be a woman. Over 17% thought Santa should be gender neutral.
Other findings gleaned from the survey: