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Time to rebrand the jolly old elf?

Santa should be female or gender neutral?

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GraphicSprings noted in a blog that Santa is the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. "But what if Father Christmas was rebranded for today?" the company asked.

A survey by GraphicSprings has found that 27% of respondents think Santa Claus should be rebranded as female or gender neutral.

Graphicsprings, a logo design company, polled thousands of people to get their take on the ideal Santa. What they found was a little surprising.

Nearly 11% thought Santa should be a woman. Over 17% thought Santa should be gender neutral.

Other findings gleaned from the survey:

  1. Modern Santa would have quite a different look. He’d have tattoos, wear skinny jeans, and sport sneakers instead of boots.
  2. Modern Santa would have a gym membership, both trimming down his size and increasing his muscles. Instead of a sleigh, he’d travel in a flying car.
  3. And elves? He wouldn’t need them. 23% thought he should get an Amazon Prime membership.